Productivity vs Busy

Have you ever come to the end of a day and say “Was I ever busy today.” Then you look back and wonder why your day was not so profitable.

First off, you must understand that there is a difference between busy and productive. Activity without purpose is being busy, while focused activity brings accomplishment and that creates productivity. So what is focused activity? By this I mean that you are aware of what your goals are and have the intention to do the activity that will see these goals come to fruition.

You can spend all your day answering the phone, writing emails, moving papers around, and the like, but that is just being busy. These things will not ultimately get you toward achieving your goals. You need to make sure that you are accomplishing the activities that will produce the desired outcome which puts you one step closer to your goals. This could be placing an advertisement, talking to 10 people per day about your product or opportunity, holding / planning a group meeting or training. Whatever it is, you need to make sure you have your vision aimed at your target.

Perform all your activities with enthusiasm as this will create an enjoyable atmosphere. Enthusiasm is derived from the Greek meaning “to be inspired (entheos) from god (en- + theos)”. If you have been inspired to strive to something, then let your spirit aid you in making the journey a more pleasant one. As a bonus to you, your enthusiasm will shine through to everyone you speak with creating a better impact of what you are offering to your prospects and in turn will create more sales for you. Not a bad return for having fun.

For you to grow your business effectively, you will need to grow in your personal development. This means to better yourself in the art of your business. The only investments that will have the most long term effects and therefore profits, are those investments made in one’s own knowledge and skill. When you implement what you have learned, it becomes earnings.

When you start to bring these three aspects together – vision, enthusiasm and skill – you will be surprised at how fast your business will develop. You will see an increase in volume and will create better value in what you have. You will lower your operating costs overall as you are becoming more efficient by being effective. This does not happen overnight, however given enough time and done consistently, this productivity turns into much larger profits.