The Flames of Attrition

What can you do to stomp out the fire of attrition before it burns your house to the ground?

If you’ve ever lost anybody in your downline and wondered what you could do to stop it from happening again then I hope these ideas find you before it gets worse, because once the flames start, it’s “game over”.

So Here’s Six Ways To Douse Downline Attrition…

Vaccinate them: Treat attrition like the flu and immunize your downline by preparing them for the worst. People will leave, but tell them that you have faith in their ability to stay the course. Warn them about the dangers of switching horses in midstream. Remind them about the regrets of never seeing anything through.

It’s time for a group hug: Stay in contact with as many members of your downline as you can. If you have a massive downline then this could be a challenge, but they’re your family and they need to know you care. Otherwise, they’ll find another house with somebody else who cares more, and that’s one of the oldest horror stories you hear again and again: “My upline ignores my e-mails.”

They don’t follow you: If members in your downline come to you with a “better” opportunity then you’re seeing the first signs of attrition. I’m not saying that you should ignore good ideas, but you can’t succeed by jumping ship every six months, and you should be ruthless with anybody in your downline who tries to plant those seeds in your business. If you have to, cut them off before they spread.

Stick to your guns: How do you expect your downline to stick with you if you don’t stick with your upline or the opportunity you have? The answer is, you can’t. So make sure you have your head straight about the opportunity you’re in right now. Build your house with bricks, not straw.

Guard your reputation: Nothing can kill you faster than losing your reputation. In the age of communication a whole business can die while you’re sleeping. A scary thought, but your whole business is built on your integrity and one bad “episode” will send everybody running out of your house faster than a stampede of wild horses. So guard your reputation at all costs - no price is too high.

The enemy of my enemy: Unite everybody under you by making attrition your biggest enemy. Some people try to pretend it doesn’t exist at all. They paddle away with their water wings while the shark is playing the tuba underneath. Jaws theme song…

Final words: In short, you must know that attrition will happen and prepare everybody you recruit for the worst case scenario. Attrition is one of the biggest enemies of modern day MLM. If you simply stand by and watch your downline disappear, it’s like watching your house burn down with your family inside, while you’re drinking water from a hose.